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Richard Sachs Cycles

IFC (Independent Film Channel) showing ads mid-film?

I am completely ticked off by Rainbow Media’s recent decision to start adding commercial breaks in the middle of the films being shown on IFC (the Independent Film Channel). IFC is a premium channel on Comcast, so I am already paying extra for the privilege of watching films on IFC … but I am NOT [...]

Sponsorship returning to cycling

Great news on the sponsorship front for some major races in the United States.

Pepsi sponsorship saves Tour of Battenkill

The United States of America was close to losing the UCI-sanctioned Tour of Battenkill when its former sponsor pulled its funding two months ago, but organizer Dieter Drake has found a replacement in PepsiCo that [...]

Tour de France to welcome dopers!

l’Équipe – Tour de France to welcome doping scandals

(AF: PARIS, 01/04/2009) In a move that stunned the racing community, the Amaury Sport Organisation (ASO), promoters of the Tour de France announced today that the 2009 Tour de France will be cancelled unless there is an immediate and large-scale doping scandal.

Christian Prudhomme, Director of [...]

I wonder …

… what would motivate a person to try and get another person kicked out of their affiliate programs.

In looking through my stats today, I’m seeing a really high number of consecutive clicks into this site, and from there to an ad on my site; then back to the site, and to another ad; [...]

Speaking of Adnausea …

From the Wall Street Journal (subscription required):

On the Web, Signs of a Click Recession Google Feels Pinch As Ad Growth Slows; Sweeter Deal for Yahoo? By KEVIN J. DELANEY February 27, 2008

Internet advertising may be showing itself more vulnerable to a consumer slowdown than many in the industry had hoped, according to new [...]

I’m famous again!

From Online Spin » Blog Archive » Advertising Terminology 2.0, about Addictionary.org:

Some of the funnier ones that I came across on the site were terms like “wiitard,” which refers to a person who is incapable of holding a Nintendo Wii properly and even less capable of playing a game on the console (It might [...]

New Careers & Wasting NO Time

So Kim just started a new job yesterday, working for McCann-Erickson, which is a division of the Interpublic Group. The Interpublic Group is a consortium of the world’s largest advertising agencies; Kim will be the Technical Project Manager (exactly what that entails, I haven’t a clue), working on one of the firm’s largest accounts.

She [...]