Anyone who knows me knows what Neko Case does to me … between the voice and the red hair, I’m generally reduced to a quivering pile of Steven when I’m listening to her. So it should come as no surprise that I’m really looking forward to her newest album, entitled MIddle Cyclone, which is due out on March 3rd.

In the run-up to the album’s release, Neko and ANTI Records (her label) have teamed up to give people a free taste of the album, but being able to download (for free) the first single, called “People Got a Lotta Nerve“. The best part? You’ll be supporting the Best Friends Animal Society by helping to spread the word … and hey, this is straight from the label (see below), so you know it’s not one of those silly chain letters that you see going around and around and around promising cash from Microsoft for emailing 10-friends.

Neko Case’s “PEOPLE GOT A LOTTA NERVE” – Blog it for a Worthwhile Cause

Celebrating its 25th anniversary in 2009, Best Friends Animal Society is one of America’s foremost animal rescue organizations. Founded in 1984, Best Friends advances nationwide animal welfare initiatives by working with shelter and rescue groups around the country. On any given day Best Friends Animal Sanctuary, the nation’s largest facility for abused, abandoned and special needs companion animals located in southwestern Utah, is home to approximately 2,000 dogs, cats, horses, rabbits, birds, and other animals. The society also publishes Best Friends magazine, the nation’s largest general interest, pet-related magazine with approximately 300,000 subscribers. For more information, visit www.bestfriends.org.

Every time a blog reposts “People Got A Lotta Nerve” by Neko Case, we will donate five dollars to the Best Friends Animal Society. Here’s how to participate:

There are two ways ANTI will know you reposted the track. If your blog is currently being registered in Google Blog Search, Technorati, The Hype Machine or Elbo.ws, we will automatically be able to find it. If not, please email newmedia@epitaph.com with your blog post information and we will be sure to add you to the list of participating donors.

To find out if your blog has made it on the list, please visit www.antilabelblog.com and see the list of participating blogs on the left hand column under “Neko Case: Blog For Charity.” There you can also find available assets to help you with your post.

So go, download the song and enjoy … and if you feel like spreading the word, then do so … and hopefully this will prove to be an example of social media at its best.

And for the record … while the single is available for free at the links I posted above, I paid for my copy of the song.