This crossed my email inbox today:

CONTENDER BICYCLES TO HOST IN-STORE SIGNING WITH CYCLING STARS TYLER HAMILTON AND FREDDIE RODRIGUEZ OF ROCK RACING

Contender Bicycles will be hosting an in-store signing with Tyler Hamilton and Fred Rodriguez of Rock Racing on Saturday, August 16 from 5:30 to 6:30 pm. This is a great opportunity to meet and receive autographs from two of the most famous names in cycling today. There will also be official Rock Racing apparel for sale.

Founded by Rock & Republic fashion mogul Michael Ball in 2007, Rock Racing has made a name for themselves both from incredible success on the bike and from their flamboyant flair. The team has rapidly become a fan favorite after signing some of the sport’s most established names including 2004 Olympic gold time trial medalist and Tour de France stage winner Tyler Hamilton and three-time USPRO road race champion and Giro d’Italia stage winner Freddie Rodriguez. Rock Racing has redefined the look of the pro cycling team uniform and in April 2008, the squad was voted the most popular team in professional cycling in an on-line poll by Bicycling Magazine.

WHEN:

Saturday, August 16 from 5:30 to 6:30 pm.

WHERE:

Contender Bicycles
875 East 900 South
Salt Lake City, UT 84105
801.364.0344

Come meet the riders, check out the cars and experience the flair!

  1. It’s an event at a bike shop, during the Tour of Utah. Why the fuck would I want to “check out the cars?”
  2. Shouldn’t Tyler and Freddie be resting up to prepare for the next day’s time trial, instead of schmoozing a bunch of fanboys?
  3. What does it do for Contender’s image to associate themselves with a team that seems to have a lax (or at least very forgiving) view on doping?
  4. Flair? Do they have all 15 pieces?

Flair!