For the third time in 10 days, a major international cycling team has announced a new title sponsor heading into next month’s Tour de France.
GPS maker Garmin International has signed on as the title sponsor of American professional continental team Slipstream-Chipotle through 2010, Garmin and the team announced Wednesday.
The title sponsorship, which sees the team name change to Garmin-Chipotle presented by H30, will commence immediately. A new team jersey, which will incorporate Garmin’s logo with the team’s trademark argyle motif, will be unveiled on July 3 in Brest prior to the start of the Tour.
With Monday’s announcement that Team High Road is picking up title sponsorship from Columbia Sportswear, and last week’s announcement that Saxo Bank is picking up co-sponsorship of Team CSC for the remainder of this year, and title sponsorship for the next three years, it seems that things might be looking up on the cycling front …
Is it a coincidence that all three of these teams have strong, independent, third-party anti-doping programs?