is a new site launched by the folks at, along the lines of … one item at a time, at an incredible price, until the item is sold out.

I’ve already been hooked for about $40.00 on a Limar 911 helmet. Limar and Rudy Project seem to be the helmets that fit my head the best, so whenever I can score a deal on one or the other, I jump.

I can see how this site is going to be addictive. But why do I keep hearing Depeche Mode in my head everytime I go to the site?