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“MEN WANTED: FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS. SIR ERNEST SHACKLETON”
  — Apocryphal newspaper advertisement allegedly placed by Shackleton to recruit members for his ill-fated expedition to the Antarctic. No trace of a copy has ever been found in any archive.